I am a creative director, copywriter, strategist and blogger, attention getter and potato chip aficionado, but don’t get me started on that. I have had a long career working in advertising, at agencies, in-house and actually in my own house (best commute ever). I’ve worked in all the New England States, plus New York, but for some reason never Maine. (Hey, Maine, what gives?) I have a journalism degree from Boston University and enough experience to create a distinctive brand voice, think way the heck outside the area code, listen carefully to clients, meet deadlines, and do whatever else it takes to make a brand stand up and shout. I’ve worked on everything from Dunkin’ Donuts to Massport, Bertucci’s to Folger’s Coffee. I have been working with Stephanie at Uturn Design for 18 years. At this point, we can…. Stephanie: finish each other’s sentences. Here’s my resume for more details. Here are some samples of some of my older work, because a good idea is always a good idea. And here’s my blog on gratitude (if you’re offended by the F-word, I apologize in advance). In other news, I do yoga, pilates, think I may have given birth to my dog, and love potato chips. But as I said, don’t get me started on the potato chips. Seriously, don’t.
After receiving a degree in philosophy from McGill University in 1990, I thought philosophically about what to do. There was no logical answer. Passionate about graphic design and speaking absolutely no Japanese, I headed to Tokyo, where I worked as a designer at a printing company called Koyosha. Two years later, with rice cooker in hand, I moved to NYC to attend Parsons School of Design, and freelanced at some fun places like Vanity Fair. After receiving my BFA, I worked as an art director at Ogilvy and Mather in their Montreal office. Yes, now in French. But don’t ask me to speak French or Japanese, because it’s been a while, okay? I decided to return to McGill to bridge theory and design, and completed a masters program in Communications. That led to a published essay on postmodern graphic design. That led to a decade of teaching at The Art Institute of Boston and Mass Art while I built my design practice, now in Boston. (Toni taught advertising with me and we were like a couple of proud parents watching our best students get awards and fancy job offers.) In 2006, I co-founded Forgirlsake, a non-profit that educates vulnerable girls in underdeveloped countries. On a different but related topic, I love tennis. Maybe not as much as Toni loves potato chips, but enough to organize a women’s tennis fundraiser every year which you can check out at www.forgirlsake.org/tennis.
But back to Uturn. Since 2000, Toni and I have been developing all kinds of marketing communications together, from coming up with company names, taglines and logos, to print and web ad campaigns, to trade show posters and giveaways. She writes and I design. And sometimes, I write and she designs. We’re a fluid team that can… Toni: interrupt each other because we think the same way, and we’ve been recognized in our industry with Ad Club Hatch and AIGA Best of New England Design awards. We like to use humor wherever we can, but it’s always driven by a compelling core message and clear benefits. After all, why should someone care about what you’re offering when there are so many other options? As for us, this is what we’ve got: Smart strategy, exceptional design and writing, original thinking, and you won’t have to go into your kid’s college fund to afford us.