Should we or shouldn’t we? When it comes to advertising, it seems this is what every client is asking. Our answer isn’t just that you should, but that you have to. Yup, marketing during a pandemic has to be thoughtful, but it can’t be ignored. Its core lies in brands digging deep to deliver messages of hope
Our blog is changing direction, because, well, the world has changed direction. A pandemic will do that.
It’s nearly impossible to believe this whole thing isn’t the next great dystopian show on Netflix, isn’t it? But here we are, in quarantine, social distancing, wearing masks, washing our hands until they’re raw. We’re worried about the people we love, our jobs, our future (and let’s face it, sports). Everything is on pause. Except, of course, that it’s not. Business continues. It pivots to figure out how to survive and so does marketing.
So, in this unprecedented, and totally crazy time, we thought it would be interesting to explore how we connect with audiences in a way that’s human and thoughtful. How does this global crisis change the way we make advertising? How do we create design and marketing that will resonate without disrespecting the place we find ourselves? We are hoping this will be a space to observe, explore, critique, and talk about how we communicate in the time of Covid-19. Our Turn will be just that, what we see and what we think, and we invite you to have your turn too, so share your thoughts.
OK, here we go (and yes, we did just wash our hands).