This critical invention to keep EMS professionals safe while taking care of coughing Covid patients needed branding, and what better way to design this logo than simply expressing what it does? The Tent (which we aptly named) is a transparent covering that fits over a gurney, to protect those who protect us. This is conveyed by the arc over the lower case, modified t’s. Thank you front line workers.
Helping EMS workers breathe easier.
GORTON & COMPANY
Gorton & Company offers general and forensic accounting, and they’re on a bit of a buying spree. They purchased two accounting firms in the time we’ve been working with them, and of course, a growing company needs an updated and contemporary corporate identity! The G and C work together as a design element, and the logo was not only approved, but the owner of the company had it put on the lining of his business suit! (That’s love!)
When details count.
After we named this client we set to work on the logo. The house icon, a quick, overlooked sketch from another building project, became the favorite of many viable options that were presented. Drawn without lifting the pencil off the page, the animated rendition was an obvious way to handle it online (see the website!). The approved tone was professional yet friendly, which is why the architectural sketch was paired with a less corporate typeface. The result: a contemporary fresh identity for a building consultant, along with a tagline that perfectly captures the core message. blueprintadvisors.com
Plan better. Build better.
The initial brand project was a new website that would make Custom House Draperies feel more modern, but we couldn’t quite make the company feel contemporary with a name like that. We recommended a company name change, and once we hit on “Thread,” we knew we had something special. And of course, what else would you do for this logo, but thread the “h” through the needle? The client loved it, and so did the New England Ad Club, which awarded us with a gold Hatch Bowl.
Where designers have it made.
THE DOING GOOD PROJECT
Cause marketing, which had been finding its voice over a number of years, started coming in hot during the pandemic. In fact, over 80% of millennials say it’s important that companies support charitable causes. And so, we thought, hey, we want to help our clients do good too. And that’s how The Doing Good Project was born. We got to work on the name and identity, using a halo in the logo to express the lofty goal of aligning our marketing mission with making a difference.
Let’s do good together.
IN ITS PLACE
What better solution for this logo than to put everything in its place?
Your life, organized.
For a company that drives children around, the logo needed to appeal to both kids and adults. The wheels were a must, but we also love the mamma T driving the car!
Beep, beep, your ride’s here.
A brand new product that is created from ground zero is a lot of fun. Sundercover is an insertable 50+ sun protection liner that anybody of any age can wear in any hat they own to protect their heads from dangerous sunburns. Simple but effective! And so is the logo. The C is covered safely by the sun, and the bright yellow sun is setting on the ocean blue type. The tagline plays with a colloquialism that works as actual instructions on how to use the product. All together it was a big hit with the client and 100% fun in the sun.
Keep it under your hat.
A startup product for all those golfers who can’t keep track of their clubs (especially kids)—who knew losing clubs was a thing? Well, introducing Club Alert, a device that lights up in a golf bag, to remind golfers, young and old, that their favorite iron has gone missing. The logo is a C, and also demonstrates how how it works—a circular ring of light that turns off when the club is placed inside, safe and sound. And the tagline couldn’t say it better.
It’s in the bag.
JEWISH DISCOVERY INSTITUTE
We presented many symbolic ideas for this non-profit, but the imperfect illustrative technique, and gender-neutral bodies forming the star of David, best represented the welcoming and supportive nature of the organization.
Two boys baking dog cookies to purchase items for an animal shelter. Two icons merge to create a bold, conceptual logo. And what’s more boyish than a firetruck?
Buy a treat. Help an animal.
HAMMER & INGLE
This is a little abstract, but you’ve got the “H”, the “I”, and with a little adjustment, the idea that they are number one.
PLAY HOUSE PARTY
This logo was for a benefit that involved designer’s creating doll houses for sale. We just love the playfulness, achieved by the font selection, colors, and twirls.
A design community fun-raiser.
This logo involved a simple update. The font they had been using was a little passé and there was a floral dingbat on the “i”. Why not throw a roof in there?
Love your home.
Stephanie is one of the co-founders of this charity and to give it a new brand identity, she worked with students at the Art Institute of Boston. After rounds and rounds of sketching, we all fell in love with the idea of the dancing “g” girl.
Life changing, world changing.
AMY MARTIN LANDSCAPE DESIGN
The interesting leaf formations combined with sophisticated type resulted in an elegant logo for a landscape designer who understands how to walk the line between beauty and a client’s particular personality.
A garden starts inside.
When the Internet was in its infancy, this philanthropic start-up allowed people to donate to their chosen non-profit online. And as you can see, there is a very charitable “g.”