Before the Corona Virus came to town, we always made sure our marketing solutions resonated with the intended audience, and now that’s more important than ever. We call it the Compelling Emotional Truth. It means the communication makes consumers feel something, whether it’s an idea they can relate to, laugh
Our blog is changing direction, because, well, the world has changed direction. A pandemic will do that.
It’s nearly impossible to believe this whole thing isn’t the next great dystopian show on Netflix, isn’t it? But here we are, in quarantine, social distancing, wearing masks, washing our hands until they’re raw. We’re worried about the people we love, our jobs, our future (and let’s face it, sports). Everything is on pause. Except, of course, that it’s not. Business continues. It pivots to figure out how to survive and so does marketing.
So, in this unprecedented, and totally crazy time, we thought it would be interesting to explore how we connect with audiences in a way that’s human and thoughtful. How does this global crisis change the way we make advertising? How do we create design and marketing that will resonate without disrespecting the place we find ourselves? We are hoping this will be a space to observe, explore, critique, and talk about how we communicate in the time of Covid-19. Our Turn will be just that, what we see and what we think, and we invite you to have your turn too, so share your thoughts.
OK, here we go (and yes, we did just wash our hands).