In 2020 our blog changed direction, because, well, the world changed direction. A pandemic will do that.
A pandemic.
It’s nearly impossible to believe that the whole thing wasn’t a dystopian show on Netflix, right? But there we were, in quarantine, social distancing, wearing masks, washing our hands until they were raw. We were worried about the people we love, our jobs, our future (and let’s face it, sports). Everything was on pause. Except, of course, that it wasn’t. Business continued. It pivoted and figured out how to survive. In fact, marketing became better. Brands stopped thinking about selling, and started thinking about how they could serve their communities.
In that unprecedented and totally crazy time, we began to explore how marketing connected with audiences in a way that was human and thoughtful. We wrote and we thought and we worked on a cause marketing initiative called The Doing Good Project. (You need to click off our site to check that out—not the best way to keep you engaged right here, but go on, it’s worth it.) Some things we considered during the pandemic were: How does a global crisis change the way we make advertising? How do we create design and marketing that will resonate without disrespecting the place we find ourselves? And now, what do we talk about in the time of post-Covid-19? Our Turn is all that, what we learn, observe and critique. And we invite you to have your turn too, so share your thoughts.
OK, so read on. (Did you check out The Doing Good Project yet? Go and come back. We’ll wait.)
Do you remember when the pandemic began? At first it was a buried new story about some virus in Wuhan China, and before you could say “pass me the hand sanitizer,” everything changed. In a matter of weeks schools closed, leaving kids to head home and learn remotely and parents
OK, what’s next, murder hornets? Watching two major issues monopolize our daily lives in the past four months has made our heads spin like Linda Blair in The Exorcist. As if it wasn’t bizarre and challenging enough to have a pandemic transform the way we live and breathe, we’re now
Once again, marketing is faced with the enormous task of getting it right during a period of social unrest, spring boarded by the death of George Floyd by a white police officer. Never afraid to make a statement on social issues, like the extraordinary Colin Kaepernick ad which reads, “Believe
This current crisis we find ourselves in has altered our lives in a million little ways and some very substantial ones. Some of the things that have changed will remain changed. For instance, Twitter CEO Jack Dempsey just announced that employees can work from home even after the pandemic ends