Do you remember when the pandemic began? At first it was a buried new story about some virus in Wuhan China, and before you could say “pass me the hand sanitizer,” everything changed. In a matter of weeks schools closed, leaving kids to head home and learn remotely and parents
OK, what’s next, murder hornets? Watching two major issues monopolize our daily lives in the past four months has made our heads spin like Linda Blair in The Exorcist. As if it wasn’t bizarre and challenging enough to have a pandemic transform the way we live and breathe, we’re now
Once again, marketing is faced with the enormous task of getting it right during a period of social unrest, spring boarded by the death of George Floyd by a white police officer. Never afraid to make a statement on social issues, like the extraordinary Colin Kaepernick ad which reads, “Believe
This current crisis we find ourselves in has altered our lives in a million little ways and some very substantial ones. Some of the things that have changed will remain changed. For instance, Twitter CEO Jack Dempsey just announced that employees can work from home even after the pandemic ends
Before the Corona Virus came to town, we always made sure our marketing solutions resonated with the intended audience, and now that’s more important than ever. We call it the Compelling Emotional Truth. It means the communication makes consumers feel something, whether it’s an idea they can relate to, laugh
Should we or shouldn’t we? When it comes to advertising, it seems this is what every client is asking. Our answer isn’t just that you should, but that you have to. Yup, marketing during a pandemic has to be thoughtful, but it can’t be ignored. Its core lies in brands digging deep to deliver messages of hope