Do you remember when the pandemic began? At first it was a buried new story about some virus in Wuhan China, and before you could say “pass me the hand sanitizer,” everything changed. In a matter of weeks schools closed, leaving kids to head home and learn remotely and parents
This current crisis we find ourselves in has altered our lives in a million little ways and some very substantial ones. Some of the things that have changed will remain changed. For instance, Twitter CEO Jack Dempsey just announced that employees can work from home even after the pandemic ends
Before the Corona Virus came to town, we always made sure our marketing solutions resonated with the intended audience, and now that’s more important than ever. We call it the Compelling Emotional Truth. It means the communication makes consumers feel something, whether it’s an idea they can relate to, laugh